Friday, July 31, 2009

Mens Underwear - The Male Fashion Statement

In recent years the rage in male fashion is underwear. Male underwear designers have created a new buzz in undergear for men. Plain white cotton briefs (tighty-whiteys) seem to be on the endangered list for extinction, except for designers such as Hugo Boss and Calvin Klein, possibly because they have some of the hottest male models in the industry promoting them.

Underwear for men have become increasingly sexy, offering a multiplicity of styles, colors, messages and even different purposes. Underwear that is not only tailored for comfort, but fun to wear.

Women have jumped on the bandwagon, increasing sales for many designers, wanting to purchase something more exciting for their guy to wear.

One woman we heard from recently admits to buying underwear for her guy, spending several hundred dollars a month to dress him down under. Her selections have been from Hugo Boss, Armani, C-In2, Ginch Gonch, 2xist, D&G, Clever, Mundo, Gigo, Papi and her list goes on. This woman says she typically spends between $24.95 to $85.00 per pair, not a package of three, but a pair!

Certainly a shortage of male models displaying the new designs is close to non-existent. The craze has opened doors for many new male models from around the globe.

So, when did the need for male undergear begin? It is hard to say, however, remnants of leather loincloths have been found with the remains of pre-historic man living 7,000 years ago. Egyptians of the 2nd millenium B.C. used fabric to form an undergarment over which they wore a skirt. In tombs of the pharaohs supplies for further use after death were buried with them.

Today the tide is changing and maybe it is a good thing, especially for the designers, for those wearing them and those persons purchasing them for their guy.

One Supermodel whose underwear ads have sold millions for Dolce and Gabbana, among other designers, is David Gandy. David is one of the most well-known male fashion models in the male fashion industry.

Andre Ziehe for 2(X)IST Underwear
Andre Ziehe is best known as the current face of 2(x)ist underwear for its spring summer 2012 advertising campaign. He also has appeared in advertising campaigns for Dolce & Gabbana, Louis Vuitton, D'Squared2 and D&G.

Ziehe has also starred in the spring summer 2012 advertising campaign for Allen Cox swimwear.

Male Model Tomas Skoloudik is the face and body of the FW/13 Underwear Campaign for Emporio Armani.

 Shot in Joshua Tree, each image showcases bright and boldly vibrant trunks worn by two chiseled and bronzed male models. Inspired by the line’s bright colors and daring energy, the latest campaign demonstrates strong, sexy and vibrant appeal of new design for men’s underwear. The new campaign features new model, Matthew Terry, alongside models Myles Crosby, Arran Sly and Chris Garavaglia.

Message from Giorgio  Armani regarding his ad campaign male model for the new line of male underwear.

Armani said “Cristiano is a great-looking young man with the perfect physique of an athlete,” he also added that “Cristiano is the essence of youth – spontaneous, exciting and a real maverick. It is for his energy that I have chosen him to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting, and, yes, sexy attitude.”


David S. said...

Beau Monde and Hugo Boss for me. Personally, I am glad the designers took down under seriously for men.

Robert said...

mens underwear has come a really long way. I am glad to see the new designs and how guys like wearing them

Sheena said...

That's Too nice, when it comes in India hope it can make a Rocking place for youngster.. hope that come true.

Mens fashion magazine India

Anonymous said...

Who's the male model in gray brief and towel over the mirror above?

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